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Depending on the jurisdictioncoupons may or may not reduce the sales tax which must be paid by the consumer.

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Most of those coupons were distributed on paper, in circulars or newspaper inserts, even though the bulk of them ended up in the trash as a result. Since coupons are a form of currency, manufacturers required strict security and print limits before they would recognize digital coupons as an alternative to paper.

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Since those early days, Quotient has pioneered the digital transformation of the promotions industry, beginning with coupons that shoppers print at home.